Hi, I’m Annie.

I literally cringe when I have to talk about myself! And as such, traditional bio’s are just not my thing. I believe my life’s work, my passion for coaching and the amazing women I work with, should be my credentials.

I will not be defined by certifications, labels or a list of the names of the amazing people I have worked with. That is just not who I am.

Who I AM is a devoted single mother to my three awesome children (plus a few more) and I live with a shit load of animals that I have adopted over the years.

In all honesty, one of my greatest accomplishments is finally showing up as my fullest self, displaying my scars, embracing the fuck ups I have made over the years, and being a voice and a guide for the amazing women who need me.  

There is always HOPE.
I believe in second chances.
I am going to spend the rest of my life making other people feel unbroken.


For those of you who want to read a third-person description of who I am, here you go…

While Annie is a Master Mindset Coach, and a Personal Coach, she has also done some really cool shit in her life. Apart from once being a helicopter, fixed wing and aerobatic pilot in her spare time, in 2008 Annie became the first woman in South Africa to lead an aerobatic formation display, and was awarded a silver medal as Team Manager at the 2010 World Aerobatic Championships. Annie has been awarded South African colours for her work with various teams, as well as her Gold Wings award in Aviation, for continued service for over a decade.

While she has numerous coaching certifications, including training in Mindset, CBT, REBT, EQ, Confidence Coaching, Forgiveness Coaching, Happiness Coaching, and more, she feels that her work with her clients should speak for itself.  She is dedicated to each and every woman that she works with, and as such most of her clients are referrals.

SyouFu™ came about when Annie realised that her passion for helping and nurturing others, her wicked sense of humour and her vast network, both locally and internationally, could be harnessed to help women from around the globe.

Her coaching style is unique and incredibly personal, as she deals with deep issues that affect women in this world. Highly confidential and completely non-judgemental in her style, Annie uses her own life experiences, continually does a shitload of research, and has learned so much from her clients over the years, and she uses all of this to uplift and empower the women who come into her SYouFu™ world.

She believes that each person is unique, and as such she does not use a one-size-fits-all approach. Her programs are curated to each individual, guiding them on their path, from where they currently find themselves, to a place of liberation, happiness and empowerment.